The internet erupted when director Greta Gerwig and leading lady Margot Robbie didn’t receive Oscar nominations for their respective roles in the summer smash hit Barbie.
How— devoted fans wondered— could the highest grossing film in Warner Brothers 100 year history and the top grossing film of 2023— be snubbed so brutally?
“To many, the snubbing of the pair further validated the film’s message about how difficult it can be for women to succeed in —and be recognized for — their contributions in a society saturated by sexism,” CNN explained.
“Did too many people (particularly women) enjoy Barbie for it to be considered “important” enough?” asked Los Angeles Times film critic Mary McNamara. Was it, to borrow the words of another unapologetically girly film Legally Blonde, just too blonde— or too pink?
I want to advance another reason for the Barbie “snub”: Barbie was a bad movie.
Was it a fun, frivolous romp? Yes. Did it make obscene amounts of money? Sure, but infectious dance numbers and historic profits do not an Oscar movie make.
Barbie grossed a record-shattering 1.4 billion dollars at the box office. Certainly that, defenders of the doll argue, should count for something.
To that I say, commercial success doesn’t always equate to artistic success (just look at most superhero movies).
I vividly remember the day Barbie was released. It was the end of July and it was surprisingly sunny in San Francisco that day. My boyfriend and I were sharing a plate of spam musubi and kalbi short ribs at a local Hawaiian place. The restaurant was so loud we had to yell to hear each other speak and there were at least a dozen drunken groups wearing metallic eyeshadow and pink wigs.
Then I realized: all these people were going next door to see Barbie.
This was my first (but definitely not last) encounter with the mania surrounding the movie. All summer long I couldn’t scroll TikTok for more than a minute without hearing Billie Eilish’s searching “What Was I Made For?” accompanied by a list of “Books You Have to Read if You Loved the Barbie Movie.” My social media feed was flooded with pictures of fans dressed in hot pink heels and sparkly rhinestones looking like millions of Malibu barbies.
Gerwig’s summer sensation was celebrated by critics and audiences alike. Roger Ebert called the film a “gleeful escape” while the Daily Beast hailed it as a “mainstream masterpiece.” Rolling Stone went so far as to dub Barbie the “most subversive blockbuster of the 21st century.” The love for Barbie was as pervasive as Barbieland’s signature color pink.
As an obnoxious contrarian, I’m always deeply suspicious of anything when it’s raved about/hyped/otherwise mainstream (believe me, I hate that I’m this way). If I see a book on #BookTok one too many times, I’m no longer interested in reading. The same goes with movies. The moment everyone’s saying “you have to see this movie,” the further you’ll find me from a plush red seat at AMC.
But as a fervent feminist, I was intrigued by the idea that Gerwig had refashioned this sometimes-loved, sometimes-loathed piece of American iconography. Barbie is an interesting choice for a feminist icon, considering feminists have decried the doll for promoting impossible beauty standards for decades (in one study, researchers estimated if Barbie were a real woman, she’d have a 39 inch bust, a 33 inch hip, an 18 inch waist). For more than half a century, Barbie has sent one toxic message: beauty is blonde, blue-eyed, thin and leggy.
Could Gerwig really transform Barbie, a symbol of outmoded, oppressive beauty ideals, into a feminist figure and empowering critique of the patriarchy?
Barbie’s concept was interesting enough. The film opens with the bold assertion that Barbie “changed everything.” Barbie wasn’t just a busty blonde in a bathing suit— she had her own money, her own house, her own car, her own career. Far from reinforcing the conventional idea that women should be restrained to the roles of wife and mother, Barbie told girls they could be anything from lawyers and doctors, to Supreme Court justices and Nobel Prize-winning authors.
In the plastic paradise of Barbieland, the problems of feminism are no longer. Women are presidents and CEOs and every day is the best day ever. Barbie (Margot Robbie) is perpetually happy. Every morning she wakes up from her pink seashell bed, dresses in a darling outfit (immaculately styled by two-time Oscar winning costume designer Jacqueline Durran), and cheerfully greets the other barbies in Barbieland. Every night is a sequins-speckled dance number and a sleepover with all her girlfriends.
But things go south when Barbie inexplicably begins having irrepressible thoughts of death. Soon her shower is too cold, her milk is sour and her feet go flat. Desperate for answers, she visits Weird Barbie (Kate McKinnon) who explains she must go to the real world and find who’s playing with her if she wants her cellulite woes to end.
So begins Barbie and Ken’s quest to Los Angeles, another land of plastic perfection. As she rollerblades in 1980s neon through Venice Beach, Barbie has an unsettling realization: women don’t rule the world like they do in Barbieland. Instead, they’re disrespected, mocked, and sexually harassed.
While Barbie has an existential crisis, Ken (Ryan Gosling) basks in the newfound respect he gets for simply having a penis in his pants. In the real world, he soon realizes, men control everything from the New York Stock Exchange to the Oval office. Men’s faces grace the covers of dollar bills and are engraved on the sides of mountains.
Ken the incel is born. Donning model of machismo Rocky Balboa’s fur coat, Ken brings patriarchy to Barbie’s formerly feminist utopia. This premise is clever enough but this is where Barbie starts having some serious problems.
First of all, how does Ken so swiftly overturn Barbieland’s matriarchal system? When Barbie returns home with depressed mom Gloria (America Ferrera) and her barbie-bashing daughter Sasha (Ariana Greenblatt), women are no longer presidents and Pulitzer Prize winners— they’re barmaids and scantily clad cheerleaders.
But how is it that these strong, independent barbies are so easily brainwashed? It makes sense that Ken is able to radicalize his fellow men but how does he convince the women to so willingly participate in their own subjugation? How do a bunch of intelligent, ambitious Barbies become ditzy, beer-serving bimbos who are basically braindead? Unfortunately, Barbie offers no satisfying explanations.
Which brings me to another failing of the film: Gloria’s speech. While many praised the monologue for giving poignant expression to the impossible double standards women face, others claimed it was cliche. As a woman, could I relate? Yes; I’m sure many women nodded in teary-eyed acknowledgment at this scene. But as a critic, I found the speech too obvious, too in your face. Gerwig doesn’t seem to trust her audience to discover the movie’s meaning— so she spells it out for us in the least subtle way.
And honestly: why does Gloria even make this speech?
Gloria delivers her impassioned monologue when she finds a tearful Barbie in the throes of existential malaise. “I’m not pretty,” says the once bubbly Barbie. But why is she even experiencing this “I’m not good enough” crisis in the first place? She’s still gorgeous (the only thing that’s changed about her appearance in the past 60 minutes is her flat feet). If I was her, I’d be crying about the fact that my kind of boyfriend stole my dream house and transformed Barbieland into a hotbed of toxic masculinity. It seems like Gerwig just wanted to discuss the difficulty of being a woman, even if it didn’t make much sense at this point in the movie.
This sloppy storytelling was my biggest problem with Barbie. There were so many scenes and storylines that were completely illogical or totally unnecessary. What was the purpose of having the surprisingly unfunny Mattel CEO (Will Ferrell) and his suited executives chase Barbie? If they caught her and put her in the box, they would just return her to Barbieland which she was going to do anyway. The whole Mattel subplot could have been scraped and the overall story would have remained the same.
None of Barbie’s slapdash storylines are brought to a satisfying ending. Take the Gloria and Sasha arc. Though they’re at the central conflict of the movie (after all, it’s because Gloria and her angsty teen have drifted apart that Gloria begins playing with Barbie and projecting her bleak thoughts in the first place), we have no idea where their relationship stands at the end of the movie. Do they mend things? Does Sasha gain any compassion or insight into the challenges of being a woman/mother after Gloria’s speech?
And what about the core conflict between the Kens and the Barbies? In the end, the Barbies successfully stop the Kens, recapture Barbieland, and reluctantly grant their male counterparts some power (“Can I be a Supreme Court justice?” one Ken eagerly asks. “Oh, no I can’t do that,” Madame President Barbie laughs, “But maybe a lower circuit court judgeship.”)
Though I don’t think Barbie is a man-bashing, feminazi film (like some not-so-bright conservative commentators), there’s something inherently problematic about the idea of Barbieland. Barbieland portrays itself as a feminist utopia but feminism is about equal rights between the sexes— not about one gender dominating the other.
In the final poorly executed storyline, Barbie reunites with her creator Ruth Handler (Rhea Perlman). Having seen the beauty and terror of the real world, Barbie no longer feels content with her shallow, synthetic life. Like Pinocchio and the Velveteen Rabbit before her, she yearns to “become real.” “Take my hand, close your eyes, now feel,” Handler tells her. Suddenly, Barbie is overwhelmed by a blur of blissful home movies: a mother twirling her daughter around, another mother feeding her baby. There’s women laughing and women crying, young girls skipping through meadows and riding their bikes. The nostalgic montage pulls at our heart strings but fails to cohere. Is Handler showing Barbie the fragility and beauty of being a human in the real world? Are these images her memories or Barbie’s future? It’s unclear.
Ultimately, Gerwig had too many ideas and, rather than leave some on the cutting room floor, she tried to stuff them all into one movie. At the end of the 1 hour and 54 minutes, you’re left wondering what the film was even about.
Was it about the plight of women under the oppressive fist of patriarchy?
Was it about the often fraught relationship between mothers and daughters?
Was is about the nostalgic yearning for girlhood?
Or was it about one pretty, perfectly-proportioned doll’s decision to join the glorious messiness of humanity?
Barbie explores all these themes but never quite finds its footing.
In the end, we’re only left with one of the dumbest lines in cinematic history (“I’m here to see my gynecologist!) and one maddening question: what did it all mean?